평창효석문화제
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The Pyeongchang Hyoseok Cultural Festival is a representative autumn cultural tourism festival of the Republic of Korea, held in the Bongpyeong-myeon area of Pyeongchang-gun, Gangwon Special Self-Governing Province. The festival first began in 1999 and is held annually around September, set against the backdrop of Bongpyeong-myeon, the actual stage of the novel *When Buckwheat Flowers Bloom* (메밀꽃 필 무렵) by Gasan Lee Hyoseok, a masterpiece of modern Korean short fiction. The main scenery of the festival grounds is the white buckwheat flower fields blooming profusely as if sprinkled with salt, allowing visitors to directly experience the natural landscape of Bongpyeong as depicted in the novel. Major program contents include literary events honoring Lee Hyoseok's literature, along with traditional folk games, a local food market, and various cultural and artistic performances involving local residents and artists. Through this, the Pyeongchang Hyoseok Cultural Festival promotes the region's literary heritage and rural traditional culture while contributing to the revitalization of the local economy.
Machine-translated from Korean. It may contain errors — the Korean original is kept next to short entries.