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The 2026 Chuncheon Sul Festival is a representative traditional liquor and local food festival designed to widely promote the unique charm of Chuncheon, the city of liquor, and to revitalize the stagnant local liquor culture. In particular, this year's event was held ahead of the main festival as a pre-event mini Sul Festival format from June 19 to 20 over two days at Hwadong 2571, a complex cultural space in Geunhwa-dong, drawing great response. A large number of local breweries representing Chuncheon participated in this event, showcasing a diverse range of Korean liquors including takju (unrefined rice wine), distilled spirits, yakju (refined rice wine), fruit wines, and craft beer, and operated sales booths where visitors could sample directly and purchase bottled liquor at reasonable prices, captivating attendees. In addition, Chuncheon's local food brands and food trucks were closely linked to provide rich and attractive food pairings that perfectly complemented the traditional liquors, offering satisfaction for all five senses. Beyond simple drinking, a variety of unique experience programs and side events unfolded, including the Juhyang Stage featuring cultural busking, where visitors could directly participate and enjoy themselves. Through this festival, Chuncheon City is evaluated as having established an important foundation for practically enhancing the brand competitiveness of local breweries and impressing tourists visiting Chuncheon with differentiated stay-type food tourism content and local lifestyle.
Machine-translated from Korean. It may contain errors — the Korean original is kept next to short entries.